subscription management services

Subscription management solution overview diagram, PDF file.
We recommend you take a look at this diagram for a quick overview.

Introducing our subscription management solution
BTB Mailflight's subscription management solution is different. Not only can we offer all of the contact management and database marketing services you would expect, but we also have a 43,000 sq ft mail fulfilment division, and our own international mailing services.

So as well as helping you build ultimate value from your relationships with your subscribers we can ensure they get their magazines on time, in good order, and at low cost. And you only have to manage one supplier!

You can find out more about our polywrapping and fulfilment services here, and about our international magazine mailing distribution services here. This page describes our contact centre and subscription database management and marketing services.

Data profiling and campaign analysis
Ongoing measurement of campaign results & data analysis to maximise ROI.
Online reporting system, access to vital information whenever you need it.
Provision of reports required for auditing purposes.

Web services
Development of subscriber account management web pages.
Email campaign management: renewals, acknowledgements, acquisitions etc.
Online access to the database so you can run your own data selections, view reports, add data, extract data, and process orders.

 

 

 

Preparation of magazine circulation data
Our subscription management and mailing house divisions work hand in hand.
Data profiling and segmentation.
Merge, purge and dedupe.
Data suppressing: Goneaways, MPS, Bereavement Register etc.
Sortation: Mailsort, Presstream, international mail sortation, PAF etc.

Comprehensive reporting
Contact centre statistics.
Campaign analysis e.g. response rates, ROI, demographics.
Fulfilment reports.
Mailing completion report.
Available in various formats.
Online access to reports.

Bespoke system development Our in-house team of programmers develop sophisticated CRM systems that enable publishers to effectively manage their relationships with their subscribers. As well as holding all your subscriber information and driving all communication, and your magazine mailings, the systems we develop add value by providing profiling tools and all the marketing reports you need.

We utilise Adobe's ColdFusion software application, it is the market leading software, and you can find out more, see screenshots, and view a demo version of one of our subscription management systems by clicking here.

 

 

Direct mail fulfilment
Renewals, cross selling, acquisition campaigns
Mechanised envelope enclosing, DL to C4.
Laser printing, simplex and duplex, printed on reels and sheet-fed.
Variable digital printing.
Inkjet addressing: envelopes and postcards etc.
Team of handworkers for non-machinable production.

our services

subscription management
magazine mailing fulfilment
international mail distribution

We can handle all of these areas for a publisher, or just elements of the complete solution, it depends on what you are looking for.

We recommend you view our solution overview diagram by clicking here. This quickly shows you all that we can offer.

 

 

Subscription Management
System Demo

To see a demo of our subscription mangement system please click on the image above.